The secret of eternal youth in the Energetic Forest The study of the Energetic Forest through market and customer psychology

The Chinese beverage brand Energetic Forest experienced great success in the last few years with its release of 0 sugar soda drinks. Its secret for success lies in its three marketing strategies and one core concept of its product. The first is to adopt a Japanese style package of the bottles of the...

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Bibliographic Details
Published in:E3S Web of Conferences 2021-01, Vol.253, p.3067
Main Author: Feng, Shiqi
Format: Article
Language:English
Subjects:
Beverages
Customers
Psychology
Success
Online Access:Get full text
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Summary:The Chinese beverage brand Energetic Forest experienced great success in the last few years with its release of 0 sugar soda drinks. Its secret for success lies in its three marketing strategies and one core concept of its product. The first is to adopt a Japanese style package of the bottles of the products. The second is to focus on convenience stores instead of large supermarkets. The third is to utilize celebrity fame and social media accounts to popularize its products. Its idea to promote healthy and delicious drinks is very attractive to its target customers in China. The success in its strategies is inseparable from the change in young generation’s life styles caused by the advancement of technology and progress in China’s economy.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202125303067