Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture

Background Willis-Knighton Health System’s special supplement in BMC Health Services Research , “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion, and related communicative avenues, associated...

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Bibliographic Details
Published in:BMC health services research 2020-09, Vol.20 (Suppl 1), p.826-4, Article 826
Main Authors: Elrod, James K., Fortenberry, John L.
Format: Article
Language:English
Subjects:
Advertising
Audiences
Communication
Customer relations
Debate
Health Administration
Health care industry
Health Informatics
Health services
Healthcare
Hospitals
Humans
Louisiana
Marketing
Marketing communications
Marketing of Health Services - organization & administration
Medical communication
Medicine
Medicine & Public Health
Methods
Nursing Research
Organizational Case Studies
Patronage
Persuasive Communication
Promotion
Public Health
Public relations
Sales promotions
Citations: Items that this one cites
Online Access:Get full text
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