Strategic outsourcing pathways for sustainable growth: insights from artisan vinegar producers

This study examines the scalability challenges faced by artisan vinegar producers and evaluates whether outsourcing can support growth without compromising product authenticity. Drawing on Transaction Cost Economics (TCE), the research investigates how asset specificity, uncertainty and governance c...

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Bibliographic Details
Published in:Cogent business & management 2026-12, Vol.13 (1)
Main Authors: Hajar Fatorachian, Bex O’Higgins, Ross Purll, Joe Pumfrett, Sam Collis-Hagyard, Saskia Vanilla Duffin, Abby Phillips
Format: Article
Language:English
Subjects:
artisanal vinegar production
consumer behaviour
Outsourcing strategies
Psychological Science
scalability and brand integrity
transaction cost economics
Online Access:Get full text
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