Organizational Culture Impact on Strategic Management

This paper focuses on the impact that organizational culture has on strategic management in terms of performance of the organization. We analyzed the relationship between the two concepts and how one influences the other. Corporate culture consists in competitive advantage for a business, leading it...

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Bibliographic Details
Published in:"Ovidius" University Annals. Economic Sciences Series (Online) 2018-01, Vol.XVIII (2), p.405-408
Main Authors: Carataș Maria Alina, Spătariu Elena Cerasela, Trandafir Raluca-Andreea
Format: Article
Language:English
Subjects:
organizational culture
strategic management
strategy
Online Access:Get full text
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Summary:This paper focuses on the impact that organizational culture has on strategic management in terms of performance of the organization. We analyzed the relationship between the two concepts and how one influences the other. Corporate culture consists in competitive advantage for a business, leading it for success, motivating employees and make their work most effective, at its best, or it can lead to failure, at its worst. Organizational culture can influence actions, decisions and opinions. Every business has a specific way of working that commits to its culture. Strategic management refers to a process of developing goals, a mission and a vision, values and duties that will lead to the organization’s success. Main assets of an organization that lead it to proper functioning are its employees and the organizational culture is the one that gives it the uniqueness and creates its brand image. The absolute compatibility between the strategic and cultural path is in the organizational alignment.
ISSN:2393-3127
2393-3127