Marketing attitudes towards the functional food and implications for market segmentation

The main purpose of this paper was to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to functional food. The...

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Bibliographic Details
Published in:Agricultural economics (Praha) 2007-01, Vol.53 (8), p.349-353
Main Authors: Horska, E.,Slovenska Polnohospodarska Univ., Nitra (Slovak Republic), Sparke, K.,Straubing Centre of Science (Germany)
Format: Article
Language:English
Subjects:
Agricultural economics
ALEMANIA
ALIMENT SANTE POUR HOMME
ALIMENTOS SANOS
ALLEMAGNE
ANGLETERRE
COMMERCIALISATION
COMPORTAMIENTO DEL CONSUMIDOR
COMPORTEMENT DU CONSOMMATEUR
CONSOMMATEUR
consumer
CONSUMER BEHAVIOUR
CONSUMER SURVEYS
CONSUMERS
CONSUMIDORES
ENCUESTAS AL CONSUMIDOR
ENGLAND
ENQUETE AUPRES DES CONSOMMATEURS
ENTREVISTAS
ESPAGNE
ESPANA
Food
Food production
FRAGMENTACION DEL MERCADO
functional food
Functional foods & nutraceuticals
GERMANY
HEALTH FOODS
http://www.fao.org/aos/agrovoc#c_1821
http://www.fao.org/aos/agrovoc#c_25396
http://www.fao.org/aos/agrovoc#c_2574
http://www.fao.org/aos/agrovoc#c_27933
http://www.fao.org/aos/agrovoc#c_28315
http://www.fao.org/aos/agrovoc#c_28656
http://www.fao.org/aos/agrovoc#c_28730
http://www.fao.org/aos/agrovoc#c_3245
http://www.fao.org/aos/agrovoc#c_37343
http://www.fao.org/aos/agrovoc#c_4620
http://www.fao.org/aos/agrovoc#c_6055
http://www.fao.org/aos/agrovoc#c_7273
HUMAN NUTRITION
INGLATERRA
innovative food
INTERVIEW
INTERVIEWS
MARKET SEGMENTATION
MARKETING
MERCADEO
NUTRICION HUMANA
Nutrition
NUTRITION HUMAINE
Physicians
POLAND
Polls & surveys
POLOGNE
POLONIA
Segmentation
SEGMENTATION DU MARCHE
Segments
SPAIN
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Summary:The main purpose of this paper was to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to functional food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers, and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. About 600 consumers in Germany, Poland, Spain and England were intervewed. Afterwards they were grouped into five segments of buyers and three groups of non-buyers of functional food.
ISSN:0139-570X
1805-9295
DOI:10.17221/1148-AGRICECON