Sport, the arts, and fans’ loyalty: the role of color for sport fans

Sport fandom has attracted far-ranging research attention. Fans’ commitment, loyalty, and sense of affinity are abundantly expressed in a long list of life practices. Precisely in this context, the color that identifies each sports team has also become an important element of the game but also a cru...

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Bibliographic Details
Published in:Frontiers in psychology 2023-10, Vol.14, p.1239085
Main Authors: Schleifer, Ron, Tamir, Ilan
Format: Article
Language:English
Subjects:
colors
esthetic
fans
Psychology
sport
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