Does Follower Size Matter? Diversity of Sources and Credibility Assessment Among Social Media Influencers

This study investigates how follower size influences social media influencers’ sourcing behavior and credibility assessment rigor when producing content for their audiences. Grounded in Social Capital Theory, this study examines the tension between popularity as a form of social capital and its limi...

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Bibliographic Details
Published in:Information (Basel) 2025-11, Vol.16 (11), p.958
Main Authors: Ali, Halima Lul, Kasirye, Faiswal, Ha, Louisa
Format: Article
Language:English
Subjects:
Audiences
Credibility
credibility assessment
Digital media
follower size
Genre
Hypotheses
Influencer marketing
Intellectual capital
Mediation
platform type
Social capital
social capital theory
Social media
social media influencers
Social networks
source diversity
Surveys
Trust
Citations: Items that this one cites
Online Access:Get full text
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