Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in Germany. On...

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Bibliographic Details
Published in:Business strategy and the environment 2021-05, Vol.30 (4), p.1823-1838
Main Authors: Niedermeier, Andreas, Emberger‐Klein, Agnes, Menrad, Klaus
Format: Article
Language:English
Subjects:
choice experiment
Consumer goods
consumer segmentation
Consumers
Fast moving consumer goods
green fast‐moving consumer goods
influencing factors
Marketing
Organizational effectiveness
Preferences
Respondents
Segmentation
Segments
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