Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Crowdsourcing ideas from consumers can enrich idea input in new product development. After a decade of initiatives (e.g., Starbucks’ MyStarbucksIdea, Dell's IdeaStorm), the implications of crowdsourcing for idea generation are well understood, but challenges remain in dealing with the large vol...

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Bibliographic Details
Published in:The Journal of product innovation management 2017-09, Vol.34 (5), p.580-597
Main Authors: Hoornaert, Steven, Ballings, Michel, Malthouse, Edward C., Van den Poel, Dirk
Format: Article
Language:English
Subjects:
Adaptive algorithms
Availability
Crowdsourcing
Discriminant analysis
Feedback
idea selection
idea selection support system
Information retrieval
Information sources
innovation
Machine learning
Performance enhancement
Product development
Real time
real‐time analysis
Support systems
Unstructured data
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