Demystifying the Genius of Entrepreneurship: How Design Cognition Can Help Create the Next Generation of Entrepreneurs

Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both designers and entrepreneurs create opportunities for innovation in products, services, processes, and business models. More specifically, both design thinking and entrepreneurship education encourage individua...

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Bibliographic Details
Published in:Academy of Management learning & education 2018-03, Vol.17 (1), p.41-61
Main Authors: Garbuio, Massimo, Dong, Andy, Lin, Nidthida, Tschang, Ted, Lovallo, Dan
Format: Article
Language:English
Subjects:
Cognition & reasoning
Cognitive ability
Design thinking
Entrepreneurs
Entrepreneurship
Entrepreneurship education
Innovations
Pedagogy
Students
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