Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry

Organizations within the sport industry are facing increasing pressure to both maintain profitability and behave in socially acceptable ways, yet researchers have provided little information on how consumers perceive and react to corporate social responsibility (CSR). This mixed-design study examine...

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Bibliographic Details
Published in:Journal of sport management 2009-11, Vol.23 (6), p.743-769
Main Authors: Walker, Matthew, Kent, Aubrey
Format: Article
Language:English
Subjects:
Consumer behavior
Corporate Social Responsibility
Correlation analysis
Konsumentenverhalten
Patronage
Professional sports
Profisport
Reputation
Reputations
Social responsibility
Studies
USA
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