IMP and service-dominant logic: Divergence, convergence and development

This article arose directly from discussions at the 2nd Otago Forum on Service-Dominant (S-D) logic held at the University of Otago in December 2008. It builds on the papers presented and discussions at the forum, on previous papers within the S-D logic field and relates these to the research of the...

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Bibliographic Details
Published in:	Industrial marketing management 2011-02, Vol.40 (2), p.231-239
Main Author:	Ford, David
Format:	Article
Language:	English
Subjects:	B-to-B-Marketing Business Business actors Business practices Business services Business strategies Conceptual analysis Convergence Customer services Dienstleistungsmarketing IMP Industrial Marketing and Purchasing Group (IMP) Logic Marketing Marketing management Marketing research Meetings Service Service-Dominant logic Service-Dominant logic theory Strategisches Management Studies Value
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