Employees' awareness of their impact on corporate reputation

Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are n...

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Bibliographic Details
Published in:Journal of business research 2011-07, Vol.64 (7), p.657-663
Main Author: Helm, Sabrina
Format: Article
Language:English
Subjects:
Business reputation
Commitments
Consciousness
Corporate culture
Corporate reputation
Corporate reputation Pride Internal brand building Internal marketing Internal reputation building
Employees
Employers
Internal brand building
Internal marketing
Internal reputation building
Job satisfaction
Organizational behavior
Pride
Reputation management
Reputations
Role assignment
Satisfaction
Stakeholders
Strategic planning
Studies
U.S.A
Working conditions
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