From Fashion to Virus: An Alternative Theory of Organizations’ Handling of Management Ideas

In contrast to management fashion theory, I develop an alternative theory of organizations’ handling of management ideas. Drawn from a virus metaphor, it offers a more complex and sophisticated concept of organizational idea-handling processes and outcomes than does fashion theory. Thus, reframing t...

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Bibliographic Details
Published in:Organization studies 2011-05, Vol.32 (5), p.631-653
Main Author: Yttervik, Kjell Arne
Format: Article
Language:English
Subjects:
Child adoption
Clothing industry
Fashion
Institutionenökonomik
Kognition
Management
Management research
Management science
Management techniques
Management theory
Metaphor
Mode
Organisationstheorie
Organization Theory
Studies
Textile industry
Theory
Viruses
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