Consumer loyalty on the grocery product market: an empirical application of Dick and Basu's framework

Purpose - This study aims to assess the usefulness of Dick and Basu's framework of customer loyalty to examine consumer loyalty on the grocery product market.Design methodology approach - After a short presentation of Dick and Basu's framework, the article discusses a number of anticipated...

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Bibliographic Details
Published in:The Journal of consumer marketing 2011-08, Vol.28 (5), p.333-343
Main Author: Jensen, Jan Møller
Format: Article
Language:English
Subjects:
Attitudes
Beziehungsmarketing
Brand loyalty
Consumer behavior
Consumers
Customers
Decision making
Dänemark
Food products
Gender differences
Households
Hypotheses
Konsumentenverhalten
Lebensmittelhandel
Marketing
Preferences
Product differentiation
Purchasing
Studies
Trends
Word of mouth advertising
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