The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Although the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question: Do embedded ties with customers help or hurt supplier innovation? Drawing on both the tie strength and knowledge literatures, the...

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Bibliographic Details
Published in:Journal of marketing 2011-09, Vol.75 (5), p.34-52
Main Authors: Noordhoff, Corine S., Kyriakopoulos, Kyriakos, Moorman, Christine, Pauwels, Pieter, Dellaert, Benedict G.C.
Format: Article
Language:English
Subjects:
Business innovation
Business structures
Business to business
Business to business commerce
Formalization
Innovation
Innovations
Knowledge management
Kundenintegration
Lieferantenmanagement
Marketing
Marketing strategies
Niederlande
Opportunistic behavior
Product development
Product innovation
Studies
Suppliers
Technological innovation
Vendor supplier relations
Wissenstransfer
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