The age of the consumer-innovator

It has long been assumed that companies develop new products for consumers, while consumers are passive recipients buying and consuming what producers create. However, this paradigm is fundamentally flawed, because consumers themselves are a major source of product innovations. The authors have fram...

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Bibliographic Details
Published in:MIT Sloan management review 2011-09, Vol.53 (1), p.27-35
Main Authors: Hippel, Eric, Ogawa, Susumu, Jong, Jeroen P. J. de
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Design
Dishwashing machines
Innovations
Polls & surveys
Product development
R&D
Research & development
Research & development expenditures
Skateboarding
Studies
Vocational education
Online Access:Get full text
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