Impact of positioning strategies on service firm performance

This research examines the application of positioning strategies of retail service firms in Texas. Four in-depth qualitative case studies and covert observation methods provide candid subterranean insight into retail positioning in a dynamic marketplace. “Branding”, “service”, “value for money” and,...

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Bibliographic Details
Published in:Journal of business research 2012-03, Vol.65 (3), p.311-316
Main Authors: Blankson, Charles, Crawford, John C.
Format: Article
Language:English
Subjects:
Case studies
Case study research
Consumers
Covert
Dienstleistungsqualität
Einzelhandel
Firm performance
Firm theory
Impact analysis
Market positioning
Market power
Market shares
Markets
Money
Organization theory
Organizational effectiveness
Organizational performance
Perceptions
Performance indicators
Positioning
Positioning strategies
Profits
Reliability
Research applications
Retail prices
Retail services
Retail trade
Retailing
Return on investment
Sales
Strategies
Texas
U.S.A
United States
Unternehmenserfolg
Wettbewerbsvorteil
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