Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences — namely, age, gender, a...

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Bibliographic Details
Published in:MIS quarterly 2012-03, Vol.36 (1), p.157-178
Main Authors: Venkatesh, Viswanath, Thong, James Y. L., Xu, Xin
Format: Article
Language:English
Subjects:
Acceptance
Consumer motivation
Consumer research
Environmental technology
Habitual behavior
Hedonischer Preisindex
Hongkong
Information storage and retrieval systems
Information technology
Innovationsakzeptanz
Internet
Konsumentenverhalten
Men
Mobile Anwendung
Mobile devices
Mobiltelefon
Research Notes
Studies
Technology
Technology adoption
User behavior
Online Access:Get full text
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