COMPARISON FRICTION: EXPERIMENTAL EVIDENCE FROM MEDICARE DRUG PLANS

Consumers need information to compare alternatives for markets to function efficiently. Recognizing this, public policies often pair competition with easy access to comparative information. The implicit assumption is that comparison friction—the wedge between the availability of comparative informat...

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Bibliographic Details
Published in:The Quarterly journal of economics 2012-02, Vol.127 (1), p.199-235
Main Authors: Kling, Jeffrey R., Mullainathan, Sendhil, Shafir, Eldar, Vermeulen, Lee C., Wrobel, Marian V.
Format: Article
Language:English
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