If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Social media applications—including collaborative projects, micro-blogs/blogs, content communities, social networking sites, and virtual worlds—have become part of the standard communication repertoire for many companies. Today, with the creation of increasingly powerful mobile devices, numerous soc...

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Bibliographic Details
Published in:Business horizons 2012-03, Vol.55 (2), p.129-139
Main Author: Kaplan, Andreas M.
Format: Article
Language:English
Subjects:
Facebook Places
Foursquare
Geo-localization
Google Latitude
Gowalla
Groupon Now
Mobile marketing
Mobile social media
Smartphone
Social media
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