Do Consumers Care About Ethical-Luxury?

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers' propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase...

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Bibliographic Details
Published in:Journal of business ethics 2012-03, Vol.106 (1), p.37-51
Main Authors: Davies, Iain A., Lee, Zoe, Ahonkhai, Ine
Format: Article
Language:English
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