Are internal manufacturing and external supply chain flexibilities complementary capabilities?

Manufacturing flexibility is often viewed as a strategic capability that enables firms to more effectively meet heterogeneous market demands arising, in part, from increased product proliferation. However, recent studies suggest that the operational challenges associated with meeting this objective...

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Bibliographic Details
Published in:Journal of operations management 2012-03, Vol.30 (3), p.180-200
Main Authors: Malhotra, Manoj K., Mackelprang, Alan W.
Format: Article
Language:English
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