How national cultural values affect pro-environmental consumer behavior

Purpose - The purpose of this paper is to link national cultural values to personal pro-environmental value orientations, in order to investigate why the salience of pro-environmental value orientations differs cross-culturally. A value-based model is proposed and tested in a multinational study.Des...

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Bibliographic Details
Published in:International marketing review 2012-10, Vol.29 (6), p.623-646
Main Author: Soyez, Katja
Format: Article
Language:English
Subjects:
Adaptation
Altruism
Anthropocentrism
Apathy
Attitudes
Australien
Climate change
Collectivism
Consumer behavior
Consumers
Costs
Cultural differences
Cultural values
Deutschland
Environmental impact
Environmental protection
Environmentalism
Kanada
Konsumentenverhalten
Manufacturers
Materialism
Multinational corporations
Nationalkultur
Natural & organic foods
Organizational behavior
Russland
Soziale Werte
Studies
Theory
Theory of planned behavior
Umweltbewusstsein
USA
Vergleich
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