A model of consumer's retail atmosphere perceptions

The authors propose a new model of the effects of four perceived atmosphere constructs on hedonic and utilitarian shopping evaluations. Survey data demonstrate that the perceived atmosphere constructs are positively associated with both hedonic and utilitarian evaluations of retail shopping value. I...

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Bibliographic Details
Published in:Journal of retailing and consumer services 2013-07, Vol.20 (4), p.400-407
Main Authors: Rayburn, Steven W., Voss, Kevin E.
Format: Article
Language:English
Subjects:
Atmospherics
Einzelhandel
Firmenimage
Hedonic
Konsumentenverhalten
Ladengestaltung
Markenarchitektur
Perceptions
USA
Utilitarian
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