The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities

Online innovation communities are often seen as a rich source of innovation that offers added value to its members. However, innovation in collaboration with communities may also create frustration and evoke angry reactions. This article with two combined studies investigates triggers of both positi...

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Bibliographic Details
Published in:Journal of business research 2013-09, Vol.66 (9), p.1516-1527
Main Authors: Gebauer, Johannes, Füller, Johann, Pezzei, Roland
Format: Article
Language:English
Subjects:
Beschwerdemanagement
Co-creation
Community
Conflict management
Customer satisfaction
Dysfunctional behavior
Economic theory
Fairness
Frustration
Innovation
Innovations
Internet
Konfliktregelung
Kundenintegration
Moderation
Online innovation communities
Public relations
Public sphere
Satisfaction
Sense of community
Social Web
Studies
User behavior
Value
Virales Marketing
Willingness to pay
Word-of-mouth
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