Generative Sensing: A Design Perspective on the Microfoundations of Sensing Capabilities

The ability to sense valuable strategic options and then to organize effectively and efficiently to embrace them is at the core of a company's dynamic capabilities. This article identifies and discusses a specific type of sensing that we call “generative sensing.” Companies and executives that...

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Bibliographic Details
Published in:California management review 2016-08, Vol.58 (4), p.97-117
Main Authors: Dong, Andy, Garbuio, Massimo, Lovallo, Dan
Format: Article
Language:English
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