Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Advertisers are continuously searching for new ways to persuade children; current methods include fully integrating commercial content into media content, actively engaging children with the commercial content, and increasing the number of commercial messages children are confronted with at one mome...

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Bibliographic Details
Published in:Journal of advertising 2017-04, Vol.46 (2), p.333-349
Main Authors: Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, Esther
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Advertising literacy
Children
Children & youth
Coping
Coping strategies
Future
Literacy
Literature Review Corner
Methodological problems
Morality
Persuasion
Priming
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