Monetization mechanisms in gacha games: The behavioral triad of pricing strategies, pity systems, and belief of luck

•High gacha pull prices increase perceived risk, reducing payment intent.•Pity systems lower perceived risk, boosting payment intention.•Pity systems can cap spending but may encourage irrational consumption.•Belief in luck reduces risk's impact, potentially increasing game revenue. As a domina...

Full description

Saved in:
Bibliographic Details
Published in:Entertainment computing 2025-09, Vol.55, p.101044, Article 101044
Main Authors: Ma, Chang, Shao, Jingbo, Li, Pengyu
Format: Article
Language:English
Subjects:
Belief of luck
Gacha game
Monetization mechanisms
Perceived risk
Pity system
Virtual economies
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!