Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

Purpose Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed and tested to understand this consumption behaviour with the findings inconsistent and frag...

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Bibliographic Details
Published in:European journal of marketing 2022-04, Vol.56 (4), p.968-1013
Main Authors: Ashaduzzaman, Md, Jebarajakirthy, Charles, Weaven, Scott K, Maseeh, Haroon Iqbal, Das, Manish, Pentecost, Robin
Format: Article
Language:English
Subjects:
Business models
Collaboration
Consumers
Consumption
Customers
Decision making
Economic development
Literature reviews
Market strategy
Meta-analysis
Purchase intention
Social exchange theory
Theory of planned behavior
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