Fifty years of the European Journal of Marketing: a bibliometric analysis

Purpose The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period. Design/methodology/approach This work uses the Scop...

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Bibliographic Details
Published in:European journal of marketing 2018-02, Vol.52 (1/2), p.439-468
Main Authors: Martínez-López, Francisco J, Merigó, José M, Valenzuela-Fernández, Leslier, Nicolás, Carolina
Format: Article
Language:English
Subjects:
Anniversaries
Bibliographic coupling
Bibliographic records
Bibliometrics
Citations
Co authorship
Cocitation
Hirsch index
Keywords
Marketing
Purchase intention
Software
Strategic management
Trends
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