Perceived corporate social responsibility performance in professional football and its impact on fan-based patronage intentions

Purpose The purpose of this paper is to analyze fans’ perceptions of the corporate social responsibility (CSR) activities of a professional football club, specifically whether or not perceived CSR performances are then likely to influence patronage intentions of the fans in relation to the football...

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Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2019-05, Vol.20 (2), p.353-370
Main Authors: Liu, Dongfeng, Wilson, Rob, Plumley, Daniel, Chen, Xiaofeng
Format: Article
Language:eng ; jpn
Online Access:Get full text
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