From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

PurposeThis study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's growth in publication and citation, and an exploration of the journal's major themes and methodologies empl...

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Bibliographic Details
Published in:	Journal of research in interactive marketing 2023-03, Vol.17 (2), p.232-256
Main Authors:	Lim, Weng Marc, Kumar, Satish, Pandey, Nitesh, Rasul, Tareq, Gaur, Vidhu
Format:	Article
Language:	English
Subjects:	Bibliographic coupling Bibliographic records Bibliometrics Citations Customer satisfaction Direct marketing Empirical analysis Impact factors Interactive marketing Network analysis Purchase intention Relationship marketing Technology utilization Trends
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
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