Internal market orientation determinants of employee brand enactment

Purpose This study aims to explore how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Insights from equity theory and the person – environment paradigm are drawn upon to develop a theoretical model describing...

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Bibliographic Details
Published in:The Journal of services marketing 2017-11, Vol.31 (7), p.690-703
Main Authors: Boukis, Achilleas, Gounaris, Spiros, Lings, Ian
Format: Article
Language:English
Subjects:
Behavior
Customer services
Employee behavior
Employees
Equity
Work environment
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