Rate my firm: cultural differences in service evaluations

Purpose Cross-cultural research constitutes a pivotal topic for marketing; however, the literature indicates that there are a few studies analyzing social media reviews from a cross-cultural perspective using cultural proximity (supra-national level) as a proxy of culture. Therefore, the purpose of...

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Bibliographic Details
Published in:The Journal of services marketing 2019-12, Vol.33 (7), p.815-836
Main Author: Tsiotsou, Rodoula H
Format: Article
Language:English
Subjects:
Advisors
Consumer behavior
Consumers
Cultural differences
Cultural tourism
Culture
Customer services
Globalization
Hotels & motels
International trade
Marketing
Power
Social networks
Society
Tourism
Travel
User generated content
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