An application of the instrumental-symbolic framework in Maritime industry

Purpose To deal with the agenda of extensive research to establish employer branding as a valuable Human Resource (HR) practice, this study aims to examine perception of seafarer to explore the attributes related with employer branding in maritime industry. This study intends to explore the applicab...

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Bibliographic Details
Published in:Management research review 2020-03, Vol.43 (3), p.270-292
Main Author: Rai, Alka
Format: Article
Language:English
Online Access:Get full text
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