Does gamified elements influence on user’s intention to adopt and intention to recommend internet banking?

Purpose Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (P...

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Bibliographic Details
Published in:Campus-wide information systems 2019-02, Vol.36 (1), p.2-20
Main Authors: Rahi, Samar, Abd. Ghani, Mazuri
Format: Article
Language:English
Subjects:
Adoption of innovations
Bank accounts
Bank services
Banking
Banks
Behavior Patterns
Commercial banks
Computer Games
Computer Networks
Confidence
Consumers
Correlation
Customer satisfaction
Customer services
Customers
Data Analysis
Design
Design techniques
Electronic banking
Electronic commerce
Empirical analysis
Foreign Countries
Gamification
Guidelines
Hypotheses
Information Systems
Intention
Internet
Literature Reviews
Marketing
Matrix methods
Mechanics
Model testing
Negative Attitudes
New technology
Predictor Variables
Professional Personnel
Quantitative analysis
Research Methodology
Research projects
Sampling
Social networks
Structural equation modeling
Structural Equation Models
Success
Technology
Technology adoption
Technology utilization
Trade
Trust (Psychology)
Usability
Web site design
Web Sites
Websites
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