Was the Australian meat and live-stock corporation's advertising efficient?

A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red‐meats advertising by the Australian Meat and Live‐stock Corporation. Robust inferences about program efficiency are contained in the coefficients of ch...

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Bibliographic Details
Published in:The Australian journal of agricultural and resource economics 2000-03, Vol.44 (1), p.55-81
Main Authors: Holloway, G.J, Peyton, L.J, Griffith, G.R
Format: Article
Language:English
Subjects:
Advertising
beef
cost benefit analysis
Costs
Downstream promotion
Econometrics
Evaluation
lamb meat
livestock and meat industry
marketing
Meat
Prices
producer prices
regression analysis
Taxation
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Summary:A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red‐meats advertising by the Australian Meat and Live‐stock Corporation. Robust inferences about program efficiency are contained in the coefficients of changes in promotion effort regressed against movements in farm price and quantity. Empirical evidence of program efficiency is inconclusive. While the deeper issue of efficient disbursement of funds remains an open question, there is evidence, at least, of efficient taxation.
ISSN:1364-985X
1467-8489
DOI:10.1111/1467-8489.00099