Prospect Theory for Online Financial Trading

Prospect theory is widely viewed as the best available descriptive model of how people evaluate risk in experimental settings. According to prospect theory, people are typically risk-averse with respect to gains and risk-seeking with respect to losses, known as the "reflection effect". Peo...

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Bibliographic Details
Published in:PloS one 2014-10, Vol.9 (10), p.e109458
Main Authors: Liu, Yang-Yu, Nacher, Jose C., Ochiai, Tomoshiro, Martino, Mauro, Altshuler, Yaniv
Format: Article
Language:English
Subjects:
Analysis
Aversion
Biology and Life Sciences
Capital Financing
Commodities trading
Data processing
Economics
Economics, Behavioral
Empirical analysis
Expected utility
Humans
Internet
Investments
Models, Theoretical
Reflection
Risk
Risk aversion
Risk taking
Science
Securities trading
Social Media
Social networks
Social Sciences
Web 2.0
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