Brands in Transition: Balancing Brand Differentiation and Standardization in Sustainable Packaging

In the changing field of sustainable packaging, companies are confronted with the challenge of balancing sustainability with brand differentiation. The move toward standardized, reusable packaging is beneficial for the environment but restricts the use of custom designs. This study explores how stan...

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Bibliographic Details
Published in:Sustainability 2025-03, Vol.17 (6), p.2381
Main Authors: Ho-dac, Linh Maryse, Mulder-Nijkamp, Maaike
Format: Article
Language:English
Subjects:
Brand differentiation
Brand identification
Brand management
Climate change
Collaboration
Consumer goods
Consumers
Food
Marketing
Marketing research
Packaging
Perceptions
Product differentiation
Product quality
Sustainability
Sustainable consumption
Sustainable development
Value creation
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