Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

•Digital transformation changes the consumer value creation and co-creation process.•Digital technologies support the competitiveness of family SMEs of Made in Italy.•Digital transformation utilizes dynamic capabilities to create value for consumers.•Sensing and learning capabilities are the pillars...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 2021-02, Vol.123, p.642-656
Main Authors: Matarazzo, Michela, Penco, Lara, Profumo, Giorgia, Quaglia, Roberto
Format: Article
Language:English
Subjects:
Case studies
Consumer behavior
Customer value creation
Digital transformation
Distribution channels
Dynamic capabilities
Furniture industry
Made in Italy
Small and medium sized companies
SME
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!