Segmenting Fitness Center Customers: Leveraging Perceived Ethicality for Enhanced Loyalty, Trust, and Word-of-Mouth Communication

In an era marked by a growing emphasis on business ethics and sustainability, fitness centers face a compelling need to align their practices with their members’ perceived ethical values. To explore the role of ethics in the fitness industry’s expanding business landscape, this study draws upon esta...

Full description

Saved in:
Bibliographic Details
Published in:Sustainability 2023-11, Vol.15 (22), p.16131
Main Authors: Paschalidou, Katerina, Tsitskari, Efi, Alexandris, Kostas, Karagiorgos, Thomas, Filippou, Dionisios
Format: Article
Language:English
Subjects:
Attitudes
Brand equity
Brand loyalty
Business ethics
Consumer behavior
Customer relations
Health clubs
Marketing research
Perceptions
Social responsibility
Sustainability
Sustainable development
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!