Marketers eye WeChat; Brands embrace China's new mobile phenom. Could it jump to the U.S.?

Weibo, China's microblogging platform that's a hybrid of Twitter and Facebook, was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it's amassed in just two years. Everyone is using WeChat, so marketers are wond...

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Bibliographic Details
Published in:Advertising Age 2013-02, Vol.84 (8), p.20
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Blogs
Chat rooms
Computer services industry
Interactive marketing
International marketing
Market strategy
Marketing
Mobile applications
Social networks
User statistics
Online Access:Get full text
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