Where to From Here? EO-as-Experimentation, Failure, and Distribution of Outcomes

This article examines two potential causal mechanisms underlying the observed entrepreneurial orientation (EO)–performance relationship. We find empirical support for the notion that EO might be a performance–variance–enhancing strategic orientation rather than a performance–mean–enhancing orientati...

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Bibliographic Details
Published in:American journal of small business 2011-09, Vol.35 (5), p.925-946
Main Authors: Wiklund, Johan, Shepherd, Dean A.
Format: Article
Language:English
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