CAN YOU SEE MY AD NOW? (AND WILL YOU EVER?); On April 1 in Manhattan, Advertising Age brought together high-level representatives from publishing companies, marketers, media-buying agencies, ad-tech vendors and analytics firms for a daylong Viewability Summit to discuss how to make sure digital ads are actually getting seen by consumers. Here's what went down

Up to half of all display ads are never actually seen by humans - not because consumers don't notice them, but because they can't be seen. These are ads that never appear on a consumer's screen, or show up too fleetingly to register, but advertisers still pay for. This issue is referr...

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Bibliographic Details
Published in:Advertising Age 2015-04, Vol.86 (7), p.14
Main Author: Sebastian, Michael
Format: Article
Language:English
Subjects:
Advertisers
Advertising
Advertising agencies
Advertising expenditures
Conferences
Digital broadcasting
Digital media
Displays (Marketing)
Economic aspects
Forecasts and trends
Management
Marketing
Media planning & buying
Online advertising
Publishing industry
Statistics
Supply & demand
Viewers
Online Access:Get full text
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