What matters for international consumers’ choice preferences for smartphones: Evidence from a cross-border ecommerce platform

Despite the growing impact of smartphone use on countries’ economies, the literature has rarely investigated the link between economic context and smartphone purchase trends. Based on 20,556 smartphones sold from a Cross-Border E-Commerce (CBEC) platform, the study reveals that relationships between...

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Bibliographic Details
Published in:PloS one 2023-05, Vol.18 (5), p.e0285551
Main Authors: N’da, Karamoko, Ge, Jiaoju, Ji-Fan Ren, Steven, Wang, Jia
Format: Article
Language:English
Subjects:
Analysis
Attitudes
Behavioral decision theory
Biology and Life Sciences
Commerce
Computer programs
Consumer Behavior
Consumers
Context
Decision making
Economic theory
Economics
Electronic commerce
Engineering and Technology
Evaluation
GDP
Gross Domestic Product
Hypotheses
Impact analysis
Industrialized nations
Influence
International aspects
International marketing
Macroeconomics
Marketing
Per capita
Physical Sciences
Purchasing power
Random access memory
Read-only memory devices
Smart phones
Smartphone
Smartphones
Social Sciences
System theory
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