Endogeneity and marketing strategy research: an overview

Endogeneity in empirical marketing research is an increasingly discussed topic in academic research. Mentions of endogeneity and related procedures to correct for it have risen 5x across the field’s top journals in the past 20 years, but represent an overall small portion of extant research. Yet the...

Full description

Saved in:
Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2019-05, Vol.47 (3), p.479-498
Main Authors: Rutz, Oliver J., Watson, George F.
Format: Article
Language:English
Subjects:
Business and Management
Economic models
Market strategy
Marketing
Marketing research
Review Paper
Social Sciences
Strategic planning (Business)
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!