Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market

This paper examines the effects of information and communication technology (ICT) service innovation and its complementary strategies on brand equity and customer loyalty toward ICT service providers. We draw from research on brand equity and customer loyalty, ICT innovation management, and strategy...

Full description

Saved in:
Bibliographic Details
Published in:Information systems research 2014-12, Vol.25 (4), p.710-729
Main Authors: Xu, Xin, Thong, James Y. L., Venkatesh, Viswanath
Format: Article
Language:English
Subjects:
Analysis
Brand equity
Brand loyalty
Brands
Business innovation
Cognition
Consumer behavior
Consumers
Customer loyalty
Customers
customization
ICT service innovation
ICT service management
Information technology
Innovation management
mobile data services
Personalization
service leadership
strategy complementarity
Technological innovation
technology leadership
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!