The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic

It is urgent to understand how to effectively communicate public health messages during the COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of style and content, rather than on who should send them. In particular, little is known about the impact of spokesperson se...

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Bibliographic Details
Published in:PloS one 2021-02, Vol.16 (2), p.e0245100
Main Authors: Abu-Akel, Ahmad, Spitz, Andreas, West, Robert
Format: Article
Language:English
Subjects:
Attribution (Social psychology)
COVID-19 - epidemiology
COVID-19 - pathology
COVID-19 - virology
Humans
Information Dissemination
Medicine and Health Sciences
Pandemics
People and Places
Physical Distancing
Public Health
Research and Analysis Methods
SARS-CoV-2 - isolation & purification
Social aspects
Social Sciences
Surveys and Questionnaires
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