WHY CHINA'S APPETITE FOR AMERICAN BRANDS IS GETTING STRONGER; Local investors want to buy marketing and operational expertise--could you be next?

Volvo, ThinkPad, AMC Theaters and, possibly soon, Smithfield Foods. All household names in the U.S., all with Chinese owners. And if the world's two largest economies can strike an investment treaty - as is being discussed - many more could join them. For years, China's corporate investors...

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Bibliographic Details
Published in:Advertising Age 2013-07, Vol.84 (27), p.15
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Acquisitions & mergers
Brands
Business enterprises
Foreign investments
Foreign investments in the US
International marketing
Investments
Investors
Market strategy
Mergers, acquisitions and divestments
Multinational corporations
Trends
Online Access:Get full text
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